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STERN MAMA

STERN MAMA IS A RUM DISTILLERY LOCATED IN EUGENE, OREGON

I WAS CONTACTED BY OWNER ANNE ARASIN FROM MY WORK AS THE UNIVERSITY OF OREGON COLLEGE OF DESIGN'S SPRING STORM 2022.

I WAS TASKED WITH BOTH EARLY BRAND DESIGN, FULL SCALE ILLUSTRATIONS, AND MORE TO COME.

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STERN MAMA 2.0 - LOGO DOCUMENTATION UNDER ILLUSTRATION

INITAL LABEL DESIGN CONCEPTS

FINISHED ILLUSTRATIONS FOR WEB BANNER AND BOTTLE LABELS

ANNE PROVIDED ME WITH A COUPLE INSPIRATION PHOTOS, AND FROM THERE I MADE 8 POTENTIAL LAYOUT MOCKUPS

FIRST ROUND OF HOODIE DESIGNS - BLUE AND BEIGE VARIANTS

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INITIAL LOGO CONCEPTS FROM MARCH 2023. AT THE TIME THE NAME WAS STILL BEING DECIDED BETWEEN STERN MAMA AND WINDLIFT.

8 MONTHS LATER CHANGES WERE REQUESTED, SPECIFICALLY FOR ADDITIONAL DETAILS AND COLOR. AFTER NEGOTIATIONS, A COLOR SCHEME WAS PROVIDED AND A NEW DESIGN WAS PROPOSED.

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